A logo is a critical component of a business marketing strategy. It helps in anchoring a company’s brand making it visible to its target market. Since the logo gives a face to your company, your choice of colors, fonts and images must be carefully done to allow customers to identify with the core of your brand. Continue reading →

From the Starbuck’s twin-tailed mermaid to the timeless swoosh symbol of Nike, marketers can concur that great brands take care of their logos. When designing your business logo, the combination of text and visual imagery need to be given a laser beam focus Continue reading →

A pale gray apple, with a very prominent bite mark on its left side.Just the description and mental imagery alone would tell you that this image is the trademarked logo of one of the world's biggest and most popular tech companies, Continue reading →