Contrary to what most people believe, a logo is not an abstract piece of art or a combination of colors and fancy lines that can be created by just anyone but rather a purpose-driven process that requires creative Continue reading →
Marketing experts have long touted the benefits of having a logo design for your business. It helps to create your brand and creates a visual representation of all the things your company stands for. Having a brand that includes a logo design allows you to present a consistent message to your customers Continue reading →
A plain, silver, apple with a bite on its right side. Just the textual description of this very distinctive icon alone is enough to let people know that a particular gadget is of excellent quality. Continue reading →
A logo is a critical component of a business marketing strategy. It helps in anchoring a company’s brand making it visible to its target market. Since the logo gives a face to your company, your choice of colors, fonts and images must be carefully done to allow customers to identify with the core of your brand. Continue reading →
From the Starbuck’s twin-tailed mermaid to the timeless swoosh symbol of Nike, marketers can concur that great brands take care of their logos. When designing your business logo, the combination of text and visual imagery need to be given a laser beam focus Continue reading →
A pale gray apple, with a very prominent bite mark on its left side.Just the description and mental imagery alone would tell you that this image is the trademarked logo of one of the world's biggest and most popular tech companies, Continue reading →
